"make my product feel
smart and magical"
what I did for Genie
Research & Strategy
Studied how AI-led intelligence can augment human decision-making in scam detection.
Design the orb
Made Genie's UI dynamic with fine orb animation that responds with intelligence.
Polish the cards
Built anticipation, then a clear result that feels smart and magical.
Your personal AI-powered scam detector
Led interaction design and UI elements for Norton Genie's scam-detection experience. I designed the signature 'orb' animation and results banner so the product feels smart, magical and trustworthy.
Hello screen with the orb assistant ready to help
Last week I flagged 23,735 scams. I'm getting better at this every day!
Like magic, Genie will detect possible scams in seconds
The orb animation provides visual feedback as Genie analyzes text for potential scams. The animation is carefully designed to convey intelligence and processing without feeling mechanical.
When a scam is detected, the UI transitions to a clear warning with actionable advice, maintaining the magical feel while providing serious security information.
Get tips on what to do next & ask Genie your follow up questions
Partners & Collaborators
